Let our customers... be your customers
Hispanic marketing is a must for any business. The Hispanic market is growing faster than any other in the U.S.. Now more than ever Hispanics represent an influential force in the United States and have become a primary source of business. The spending power of the U.S. Hispanic population is at its highest point in history. Join the network of Nuestro Directorio businesses and share your story in our directory. Then our customers can become your customers.
Why Nuestro Directorio?
We are the No. 1 Spanish Pocket directory! Our convenient size, four color process and information content separates our directory from all the traditional print media available in the Hispanic community.
What You Do...
Tell your story. Be where they are ... print, video and mobile. Give them choices. Be culturally relevant. Become a business that understands the Hispanic consumer and provides relevant quality products and services. You’ve likely heard the numbers: a 163% increase in population between 2010 and 2050, making up 30% of the population by July 1, 2050. One trillion dollars in buying power in 2010, rising to $1.5 trillion next year (an increase of 50% in just five years). I’m talking about U.S. Hispanics, of course—a consumer segment that’s on the radar of every Fortune 500 company.
What We Do...
We have Hispanics on board. We are where they are. We provide the Hispanic community with a free business directory that is ready to serve them. We are the venue for businesses to tell their story and promote their products and services. If the idea in business is to direct high output resources into opportunities that provide the most profit for the longest time, then the next big opportunity is the Growing Hispanic consumer and the resource is Nuestro Directorio. Our business is to make your business better. Join our network.
Distribution…We are where they are
Nuestro Directorio is distributed through Hispanic businesses, grocery stores, restaurants, libraries, ESL classes, schools, Hispanic events, community centers and neighborhood social events. Timely distribution is the final detail that gives your message the greatest opportunity for success. The time to make our customers… your customers. Promotions and guerilla marketing is truly the heart and soul of our company. If you’re on the street, you learn. If you’re in the store, you know what consumers want. We are on the street and in the stores, engaging with consumers and customers alike. We are passionate for the pearls of wisdom captured at the grassroots level, which we know will give our clients the edge over their competitors. Join our network.
Why Choose Us?
We are the No. 1 Spanish Pocket directory! We are ready for what is obviously coming. We are where they are. We have the right audience. We are the 600 lbs gorilla at the grassroots level. We speak the culture. We focus on your Hispanic revenue. We’re all about simplicity and speed of execution. We are driven to show results as fast as possible. A quick reference directory of all your favorite Hispanic retail businesses, restaurants and professionals that fits in your purse, jeans pocket or the car glove compartment. These are some of the simple reasons why we make the best partner. Join our network.
The right audience is everything. Engage in Hispanic marketing to grow your business. Hispanics have become a primary source of business, not an alternative market. Hispanics are the fastest growing minority consumer group in the U.S., so it makes sense that companies are scrambling to find ways to successfully target their marketing strategies towards them. The Hispanic population in the U.S. has doubled in the past ten years. There comes a point when you can no longer think of something as a niche. We’ve reached that point with the Hispanic market. The 43% growth since the last Census proves that Hispanics are the new mainstream. This consumer group represents an opportunity that can make or break domestic sales growth over the next few decades.
It was after I finished reading the 2000 census report on the Hispanic population. I knew this was the next big opportunity for my company. I had a great idea on who to market our products and services, but no knowledge on what my next steps should be. In 2004, I put my first ad in Nuestro Directorio. At that time, I had two full service optical businesses and less than 5% of our customers were Hispanic. As a result, we finally connected with the Hispanic consumer. Since then, we have added two more optical offices and Hispanics comprise 50% of our customer base. Our revenues have exceeded the million dollar mark since we made the connection with the Hispanic consumer and continues to grow.
Eye Care Optical
3801 S. Noland Rd.